What to Sell in High School (and How to Get Started as a Freshman)
Starting a small business in high school might sound intimidating, but it’s an incredible way to earn extra cash, develop real-world skills, and even build confidence. As a freshman, you’re in a unique position to observe what your peers need, what’s trending, and how to tap into your school’s social ecosystem. Let’s explore practical ideas for what to sell and actionable steps to launch your venture successfully.
What to Sell: Products That Resonate with Students
High schoolers have specific needs and interests, so focus on items that are affordable, convenient, and align with their daily lives. Here are five winning categories:
1. Custom Accessories or Crafts
Handmade jewelry, personalized keychains, or friendship bracelets are easy to make and sell. Freshmen often want to fit in or express individuality, so customizable items like engraved phone cases or tie-dye socks can become instant hits. Use platforms like Etsy or Instagram to showcase your designs, but start by selling directly to classmates during lunch or between classes.
2. School Spirit Gear
Does your school have big sports games, pep rallies, or events? Capitalize on school pride by selling branded items like temporary tattoos, face stickers, or decorated water bottles. Partner with art-savvy friends to create designs, and pitch your products before major events. Teachers or coaches might even support your initiative!
3. Snacks and Drinks
Hungry students are always looking for quick bites. Instead of competing with the cafeteria, offer unique options like homemade cookies, protein bars, or flavored popcorn. Consider dietary preferences (e.g., gluten-free or vegan) to stand out. For drinks, iced coffee, matcha lattes, or infused water in reusable bottles could attract caffeine-loving teens.
4. Secondhand Textbooks or Supplies
Many students need affordable textbooks, used calculators, or gently used backpacks. Collect items from graduating seniors (offer to buy them cheaply) and resell them at a markup. You could even organize a “swap meet” in the library to connect buyers and sellers.
5. Digital Products
If you’re tech-savvy, sell printable study guides, planners, or wall art. Use free tools like Canva to design templates, then sell them via social media or a simple website. Digital products require no inventory, making them ideal for busy students.
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How to Start Selling: A Step-by-Step Guide
Now that you’ve got ideas, here’s how to turn them into reality—without overwhelming your schedule:
1. Do Market Research
Before investing time or money, validate your idea. Ask friends, “Would you buy this?” or post a poll on Instagram Stories. Observe trends: Are scrunchies back in style? Is everyone obsessed with a particular snack? Start small with a pilot batch to test demand.
2. Keep Costs Low
As a freshman, you likely don’t have a big budget. Start with materials you already own (e.g., baking supplies, craft kits) or source cheaply from dollar stores. For custom prints, use print-on-demand services like Printful to avoid upfront costs.
3. Leverage Social Media
Promote your products where your audience hangs out. Create a dedicated Instagram account, post Reels showing your process, and use hashtags like HighSchoolBiz or StudentEntrepreneur. Team up with influencers in your grade to spread the word.
4. Price Strategically
Calculate your costs (materials, time) and add a reasonable profit margin. Research competitors: If homemade cupcakes sell for $3 each at the bake sale, price yours similarly unless you’re offering something extra (e.g., gluten-free). For digital products, $5–$10 is a student-friendly range.
5. Stay Organized
Use a planner or free apps like Trello to track orders, deadlines, and expenses. Set specific “business hours” (e.g., packing orders after homework) to avoid burnout. If you’re selling snacks, keep inventory in your locker or a teacher-approved space.
6. Build Relationships
Customer service matters! Thank buyers personally, ask for feedback, and address issues quickly. Building trust can turn one-time buyers into regulars. For example, if someone buys a custom bracelet, offer a discount on their next purchase.
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Overcoming Challenges as a Freshman
Starting young has its hurdles, but these tips will help you navigate them:
– Time Management: Balance schoolwork and your business by dedicating 30–60 minutes daily. Use weekends for bulk tasks like baking or crafting.
– Permission: Check school rules about selling items on campus. Some schools require approval or restrict food sales.
– Confidence: It’s normal to feel nervous when approaching customers. Practice your pitch (“These stickers are perfect for Friday’s game!”) and remember—most peers will admire your initiative.
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Final Thoughts
Launching a high school business as a freshman teaches resilience, creativity, and financial literacy—skills that’ll benefit you long after graduation. Whether you’re selling handmade jewelry or study guides, focus on solving problems and adding value. Stay open to feedback, adapt to what works, and most importantly, have fun with it. Who knows? Your side hustle today might inspire a future career!
(Note: Always prioritize school responsibilities and involve a parent or guardian if handling money or online transactions.)
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