If you’ve scrolled through fashion TikTok lately, you’ve probably seen the buzz around H&M’s NYC Panties. These cheeky, cotton-based undergarments have sparked conversations ranging from their comfort and affordability to their bold branding. But what’s the real story behind these panties? Are they worth the hype, or just another fast-fashion fad? Let’s dive into what makes these underwear stand out—and whether they deserve a spot in your drawer.
The NYC Panties: What’s the Deal?
H&M’s NYC Panties are part of the brand’s effort to blend everyday basics with a playful twist. Available in packs of three or five, they come in neutral tones like black, white, and beige, as well as seasonal colors. The defining feature? The word “NYC” printed in bold, lowercase letters across the waistband. It’s a subtle nod to urban coolness, but it’s also sparked debate. Some love the minimalist branding, while others find it oddly specific. (“Why New York City?” one Reddit user quipped. “Do they think we’re all secretly cosplaying as Carrie Bradshaw?”)
What’s less controversial is their fabric. Made from 95% cotton and 5% elastane, they prioritize breathability and stretch—a win for comfort-seekers. The waistband sits snugly without digging in, and the full-coverage cut avoids the dreaded “wedgie” effect. At around $12–$15 for a three-pack, they’re priced competitively, making them accessible for shoppers looking to refresh their underwear drawer without breaking the bank.
Who’s Buying Them—and Why?
The NYC Panties have become a quiet favorite among millennials and Gen Z shoppers. On social media, users praise them for being “no-fuss” basics that hold up well in the wash. “I’ve had mine for six months, and they haven’t lost their shape,” shared TikTok creator @ComfyCloset. Others appreciate the inclusivity: The line offers sizes from XS to XXL, catering to a wide range of body types.
But let’s address the elephant in the room: the branding. For some, the “NYC” logo is a harmless detail. “It’s just underwear—who cares what’s written on it?” said a 28-year-old buyer from Chicago. For others, it feels oddly impersonal. “I don’t live in New York, so it’s kind of random,” laughed a college student in Texas. Still, the discreet placement (the text is small enough to hide under most waistbands) means it’s easy to ignore if the logo isn’t your thing.
Interestingly, the panties have also gained traction as a quirky gift. “I bought a pack for my best friend as a joke because she’s obsessed with New York,” admitted one Redditor. “Turns out, she loved them and now wears them weekly.”
The Sustainability Question
No conversation about fast fashion is complete without addressing ethics. H&M has faced criticism over the years for its environmental impact and labor practices. While the NYC Panties are made with organic cotton—a step in the right direction—the brand’s overall sustainability efforts remain a work in progress. For eco-conscious shoppers, this might be a dealbreaker. Alternatives like Pact or Organic Basics offer similar styles with stronger green credentials, albeit at a higher price point.
That said, H&M’s affordability keeps the NYC Panties in demand. For many, they’re a gateway to experimenting with sustainable choices. “I started with these, then gradually switched to more ethical brands,” shared a customer on Instagram. “It’s about progress, not perfection.”
The Verdict from Real Wearers
So, do the NYC Panties live up to their reputation? Based on firsthand accounts, they’re a solid choice for everyday wear—especially if you prioritize comfort over high-end design. They’re not luxury lingerie, nor do they pretend to be. What they offer is reliability: a soft, breathable option that works under everything from jeans to dresses.
However, they’re not without flaws. A few reviewers noted that the elastic loosens slightly after repeated wears, and the color options could be more vibrant. Still, at this price range, minor imperfections are easier to forgive.
Final Thoughts: Should You Try Them?
If you’re hunting for budget-friendly, comfortable underwear that doesn’t skimp on style, the NYC Panties are worth a try. They’re ideal for anyone who wants to stock up on basics without overthinking it. And who knows? That little “NYC” tag might just grow on you—even if you’ve never set foot in Manhattan.
As for whether I know someone who wears them? Let’s just say my roommate’s laundry basket is full of them… and she hasn’t looked back since ditching her pricier pairs. Sometimes, simplicity really is the ultimate sophistication.
Please indicate: Thinking In Educating » If you’ve scrolled through fashion TikTok lately, you’ve probably seen the buzz around H&M’s NYC Panties